Visual press releases: a hands-on guide

One of the most common questions we hear from PR professionals is, “How can I make my press releases more visual?”. Most PR pros understand that visual content is important, but for an industry that still relies heavily on pitch emails and text-based press releases, making the switch to visual PR can be daunting.

Well, PR pros, you’re in luck. This post is your ultimate guide to creating visual press releases.  We’ve got a lot of ground to cover, but we promise it will be worth it. Here’s a quick overview of what’s in store:

  • Types of visual content – There are four main types of visual content you can use in your PR programs. We’ll cover them all, complete with plenty of real-world examples.
  • Best practices for each content type – Most of these are just common sense, but don’t skip over this section. We’ve thrown in a few helpful hints that might not have occurred to you.
  • Helpful DIY tools – For those of you who want to go the DIY route, we’ve put together a fantastic list of online tools to help you do so. Bonus: they’re all easy to use, free or inexpensive, and incredibly powerful.
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