FUJIFILM Announces X-S10 Mirrorless Camera and Updated XF 10-24mm f/4 Lens; More Info at B&H

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NEW YORK, Oct. 15, 2020 /PRNewswire/ — B&H is excited to announce the latest X-Series camera and lens from FUJIFILM: the X-S10 mirrorless digital camera[1] and XF 10-24mm f/4 R OIS WR lens[2]. Perfect for creators who need a portable camera capable of both still and video capture, the X-S10 features an APS-C format 26.1MP BSI sensor, 5-axis in-body image stabilization, and the ability to record 4K video all set in a body 30% lighter than past X-series cameras. It is also available kitted with a 16-80mm or 18-55mm lens. Accompanying the X-S10 is the updated XF 10-24mm f/4 R OIS WR lens[3], which now features dust and weather sealing, an additional stop of image stabilization, and an updated aperture ring.

Fujifilm XS10Mirrorless Camera

Key Features

  • 26.1MP APS-C X-Trans BSI CMOS 4 Sensor
  • X-Processor 4 Image Processor
  • 5-Axis In-Body Image Stabilization
  • DCI/UHD 4K at 30 fps, Full HD at 240 fps

The Fuji X-S10[5] employs a 26.1MP BSI X-Trans CMOS 4 sensor to produce high resolution and accurately colored images. Its quad-core X-Processor 4 CPU enables the X-S10 to achieve focus in less than 0.02 seconds and shoot continuously at up to 20 fps. Responsive Tracking, Face, and Eye-Detection autofocus take the onus of keeping your subject in focus off your shoulders. For scenarios that require immediate action, the X-S10 also includes an updated Auto/Scene Positioning mode for fast and intuitive capture. Finally, a working sensitivity range of ISO 160-12800, expandable to ISO 80-51200, equips the X-S10 to tackle a variety of lighting environments.

Optimized for handheld shooting, the Fujifilm XS10[6] incorporates a noticeably deep grip into its build for confident shooting with various lens sizes. This is complemented by 5-axis in-body image stabilization (IBIS), which provides up to 6 stops of compensation so you can shoot at lower than usual shutter speeds or attach long lenses without worry. For ultimate stability, combine it with any of FUJIFILM’s OIS system lenses to ensure sharp capture. A final level of protection is provided by a mechanical shock absorber, which prevents vibrations from the camera’s shutter from affecting images.

The X-S10 follows the trend of hybrid mirrorless cameras designed for today’s generation of still and video creators. A 180-degree vari-angle touchscreen LCD makes it easy to monitor capture and make adjustments from behind or in front of the camera. The X-S10 offers DCI/UHD 4K recording up to 30p as well as Full HD recording up to 240p for super-slow motion applications. A micro-HDMI port allows you to capture 4:2:2 10-bit color using an optional external recorder. Additionally, 4-axis digital image stabilization is also applicable to video capture to minimize shake during handheld use.

Following in the tradition of past FUJIFILM mirrorless cameras, the XS10[7] incorporates 18 film simulation modes for analog converts. New with this camera is the ETERNA Bleach Bypass simulation, a desaturated, high-contrast look perfect for creative applications.

Alongside the X-S10 is the freshly updated XF 10-24mm f/4 R OIS WR lens[8], a fast zoom with an equivalent 15-36mm focal length that is perfect for landscape, architectural, street, and other wide-angle photography applications. While maintaining the same optical design that made this lens popular upon its first release, the new version adds dust and weather sealing so you can use it in less-than-ideal conditions without fear. The updated version also offers improved stability in the form of an additional stop of stabilization, making it capable of 3.5 stops of vibration reduction. An aperture lock has also been added, and both the aperture and focusing rings have been reduced in size.

FUJIFILM XF 10-24mm f/4 R OIS WR Lens

Key Features

  • X-Mount Lens/APS-C Format
  • 15-36mm (35mm Equivalent)
  • Aperture Range: f/4 to f/22
  • Four Aspherical Elements

Learn more about the Fujifilm X-S10 Camera and XF 10-24mm f/4 R OIS WR Lens


Fujifilm XS10 Mirrorless Camera | Hands on Review

About B&H Photo Video

As the world’s largest source of photography, video, and audio equipment, as well as computers, drones, and home and portable entertainment, B&H is known worldwide for its attentive, knowledgeable sales force and excellent customer service, including fast, reliable shipping. B&H has been satisfying customers worldwide for over 45 years.

Visitors to the website can access a variety of educational videos and enlightening articles. The B&H YouTube Channel[12] has an unmatched wealth of educational content. Our entertaining and informative videos feature product overviews from our in-house specialists. You can view the B&H Event Space presentations from many of the world’s foremost experts and interviews with some of technology’s most dynamic personalities. Tap into this exciting resource by subscribing to the B&H YouTube Channel here[13]. In addition to videos, the B&H Explora blog[14] presents new product announcements, gear reviews, helpful guides, and tech news written by product experts and industry professionals, as well as our award-winning podcasts[15].

When you’re in Manhattan, take a tour of the B&H Photo SuperStore[16], located at 420 Ninth Avenue. The techno-carousel spins all year round at the counters and kiosks at B&H. With hundreds of products on display, the B&H Photo SuperStore is the place to test-drive and compare all the latest gear.

Contact Information
Henry Posner
B&H Photo Video

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  1. ^ X-S10 mirrorless digital camera (c212.net)
  2. ^ XF 10-24mm f/4 R OIS WR lens (c212.net)
  3. ^ XF 10-24mm f/4 R OIS WR lens (c212.net)
  4. ^ https://www.bhphotovideo.com/c/product/1597411-REG/fujifilm_x_s10_mirrorless_digital_camera.html (c212.net)
  5. ^ Fuji X-S10 (c212.net)
  6. ^ Fujifilm XS10 (c212.net)
  7. ^ XS10 (c212.net)
  8. ^ XF 10-24mm f/4 R OIS WR lens (c212.net)
  9. ^ https://www.bhphotovideo.com/c/product/1598407-REG/fujifilm_16666753_xf_10_24mm_f_4_r.html (c212.net)
  10. ^ https://www.bhphotovideo.com/explora/videos/photography/fujifilm-unveils-portable-x-s10-mirrorless-and-updated-xf-10-24mm-f4-lens (c212.net)
  11. ^ https://youtu.be/dIlMTHAC3ns (c212.net)
  12. ^ B&H YouTube Channel (c212.net)
  13. ^ here (c212.net)
  14. ^ B&H Explora blog (c212.net)
  15. ^ podcasts (c212.net)
  16. ^ B&H Photo SuperStore (c212.net)
  17. ^ https://www.bhphotovideo.com/ (c212.net)
  18. ^ http://www.prnewswire.com/news-releases/fujifilm-announces-x-s10-mirrorless-camera-and-updated-xf-10-24mm-f4-lens-more-info-at-bh-301153323.html (www.prnewswire.com)
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