Can a Press Release Have Images? 4 Tips on Adding Photos & Videos

Whenever we’re using someone else’s image, it’s safer to assume that it’s copyrighted. Use your own graphics, purchase them from a stock photo service, or ask the author if you can use their image[5].

#4: Avoid attaching image files when pitching your press release via email

Remember to avoid attachments as much as possible.

That means you shouldn’t send out emails with any attached images or videos (especially large files), resulting in a gigantic and possibly confusing email that will clog up journalists’ inboxes.

But what if you want to send out a press release that contains lots of high-quality and high-res images or videos (and because it’s a way to make your news attractive and digestible for the press – why wouldn’t you)?

Instead of adding attachments to your press release email, try this:

  1. Create a digital press release (using a press release creator[6] like Prowly or using a CMS)
  2. Add your photos, videos & other rich media (such as Facebook posts or Twitter conversations) directly to your press release
  3. Post it online to your brand newsroom[7]
  4. Share it with journalists’ using a lightweight shareable link (plus, you’ll be able to track open and click rates and see who’s reading your emails[8])

Additionally, most people—journalists included—open emails on more than one device: computers at home and at the office, two mobiles and so on. Make it super easy for people to access your news wherever they are by building a brand newsroom[9] that contains your press releases, and letting your media contacts know about it.

Add pictures to press releaseAdd pictures to press release
Adding images to your press release with Prowly’s drag & drop Press Release Creator[10] is easy and flexible


At the very least, you should always include a high-res image of your logo in your press release. If possible, add relevant and high-quality images, that grab attention and add value to your news story. And finally, instead of filling up journalists’ mailboxes, create an engaging online newsroom[11] using a tool like Prowly, and simply link them to your press release that contains your images.

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