Can a Press Release Have Images? 4 Tips on Adding Photos & Videos

Did you know that the average human attention span is only 8 seconds?

That’s 8 seconds to grab your readers’ attention and convince them they should stay and read on. You’ve probably already spent 8 seconds reading up to this point. Not too much time, is it?

In this guide, we’ll show you how to send a press release with photos and why it’s a great PR tactic.

#1: A press release with pictures grabs your attention

There’s a reason why communication relies on visuals; images and videos drive attention way better than any text. Why should a press release be any different?

In other words, if you want your message to get through, you should support it with relevant pictures, photos, videos, logos, and even animated gifs. If you’re unfamiliar with visual press releases, check out these press release templates and examples[1].

MakoLab press release exampleMakoLab press release exampleAn example of a press release containing a header image on MakoLab’s online newsroom[2]

#2: Take into account what you’re writing about

Although images are great to include in your press release, don’t get carried away and make it all photos.

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